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3 years at Automattic

On this day 3 years ago I hopped off a plane at Orlando International Airport to start my first day working for Automattic. I was going from 10 years of being self-employed, to being part of a globally distributed company – and about to meet ~1000 new colleagues.

Focus on verbs over nouns

I’ve really enjoyed reading Jeff Tweedy’s book How to write one song – a pocket-sized edition focused on taking the first step of writing a song (as distinct from becoming a songwriter). In the first chapter he makes this statement: Maybe it’s a cliché, but you have to focus on verbs over nouns – what …

Cockatoo Island

In 2006 I helped document a class/program at UTS School of Architecture titled Urban Islands. It involved students creating large scale installations exploring the nature of ‘space making’.


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